Photo Exhibition: Our Place In The World

Jan-Feb 2019 | Far East Plaza (shopping mall), Singapore

Our Place In The World was a photography exhibition featuring works by Tan Chuan-Jin, Singapore’s Speaker of Parliament, to raise funds for local charity organizations through sales of limited-edition prints.

Taking into account the needs and limitations of each stakeholder, the Lateral Imaging team led the curation of images, printmaking, and lighting setup for the exhibition.

Printmaking

We selected 30 images and, in close consultation with Mr Tan, re-mastered them to ensure the mood and intent of every image is expressed accurately according to his vision.

Each piece was produced using metal-based dye-sublimation printing, as this gave excellent visual impact and reasonable longevity to each piece. With this demanding print method, we developed a special color management workflow to optimise the color depth and accuracy of each final print — each print was personally inspected prior to approval.

We also partnered with Daniel’s Frameshop to frame the pieces with float mounting.

Exhibition setup

The exhibition was held in the mall’s atrium, and the unconventional space and lighting meant that we made several site visits to plan out the exhibition experience. Once the number of images was finalized, we began planning the exhibition layout.

Based on the theme of Mr Tan’s previous photobook The World We Live In, we categorized the images into 3 distinct groups: natural landscapes, traces of people among nature, and urban scenes. This would highlight the facets of humanity in line with the photo exhibition’s theme.

Lighting

Lighting is always a key element for showing off visual work; a picture can only look as good as the light illuminating it. We carried out detailed lighting analysis at the event space and eventually used SORAA GU10 lamps in our setup. With SORAA, the interchangeable lenses can illuminate subjects evenly without unsightly hotspots while the violet-based LEDs are able to active optical brightening compounds (OBIs) in certain print substrates for more neutral-looking whites.

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